At GreenApples®, we empower leaders and organisations to drive sustainable transformation in Procurement, Supply Chain and Leadership.
Founded in London in 2022 by Ana-Maria Velica, a global procurement and supply chain leader with 20+ years of experience, we began as a mentoring initiative and have since grown into a trusted partner for international sustainable transformation.
Today, we guide companies and individuals across Europe, the UK, Asia, America and beyond.
ClientResults
procurement leadership mentoring
Driving Sustainable Change
Transforming procurement and supply chains, creating measurable impact for people, planet, and profit.
Our Expertise
01
Procurement Solutions
We redesign procurement from strategy to execution:• Category management and strategic sourcing to deliver cost savings.• End-to-end Source-to-Pay (S2P) process optimization.• Contract management, supplier collaboration, and risk reduction.Impact: Faster procurement cycles, measurable cost reductions, and stronger supplier partnerships.
02
Inventory & Supply Chain Excellence
We bridge the gap between warehouses, operations, and procurement:• Inventory accuracy programs (cycle counting, SAP data integrity).• Demand planning, min/max stock optimisation, and warehouse process design.• Performance management and training for warehouse teams.Reduced stock-outs, higher inventory accuracy, and more resilient supply chains.
03
Sustainable Procurement & ESG
We put procurement at the centre of sustainability transformation:• Scope 3 emissions reduction strategies and supplier engagement.• Integration with global standards (EcoVadis, CDP, CBAM).• Supplier training and capability-building on ESG compliance.Lower carbon footprint, future-proof supply chains, and competitive advantage in sustainable markets.
News & Insight
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Frequently Asked Questions
Here are some of the most frequently asked questions about our services. Browse for quick answers, or get in touch for a deeper consultation.
Sustainable procurement integrates ethical, environmental, and social responsibility into every buying decision. It ensures that value, cost, risk, and impact are aligned, building supply chains that are responsible, transparent, and future-proof.
We strengthen resilience by diversifying risk, redesigning operating models, digitising visibility, and embedding sustainability into core decisions. The result: supply chains that are agile under pressure, efficient in normal conditions, and competitive in the long term.
We work across all major sectors, including manufacturing, mining, banking, consumer goods, retail, aviation, energy, healthcare, construction, and professional services. Our approach is sector-agnostic but expertise-driven, tailored to your specific operational realities and market dynamics. Our experts are practitioners in a variety of industries who’ve been there and delivered success.
Success is measured through a balanced set of value, performance, and cultural indicators:
- Cost and value creation
- Embedding new policies, new ways of working, new practices
- Risk reduction and resilience
- Sustainability impact
- New organisation design aligned with your business objectives
- Process and digital maturity roadmap in collaboration with IT teams
- Leadership capability and behavioural change in cooperation with People teams
We track progress from baseline to full adoption, ensuring results are both quantifiable and lasting.
We offer bespoke leadership programmes focused on Procurement, Supply Chain, and Sustainable Transformation. These include:
- Ethical leadership
- Procurement capability development based on GreenApples ® Method
- World-Class procurement leadership
- Ethical and sustainable decision-making
- High-performance team mentoring
Each programme is tailored to your organisation’s goals and delivered by subject-matter experts, with immersive learning and real-world application.