Ethics at the top of the company isn’t just about compliance, but trust, transparency and accountability. What happens, however, when personal and professional lines begin to blur?In many organisations, it’s not uncommon for people to meet their life partners at work. After all, we spend a significant part of our lives alongside our colleagues. Sometimes, relationships spark between team members, and other times, between two people in leadership positions. That’s where the conversation gets more complex.We talked with our Director and Founder, Ana-Maria Velica, and Operations Director, Vlad Gradinariu, both committed to building a healthy, value-driven culture at Green Apples®, to ask: What makes leadership truly ethical? How about when relationships are involved? Where do we draw the line between personal and professional?

“As a leader, you set an example for your teams, so you must act with honesty and fairness."

"Ethical leadership is vocal; it speaks up,” says Ana-Maria. ”When I think of ethical leadership, I consider consistently doing the right thing, even when it's difficult.", she adds, and continues: “To me, ethics mean that your beliefs fully align with your actions and a set of values and norms. It involves being honest, transparent, and fair in your behaviour. As a leader, you set an example for your teams, so you must act with honesty and fairness."Vlad, Operations Director, adds: "While the bottom line remains a top priority, leaders must include at the forefront of every business decision the greater, common good - safeguarding the local communities, the employees, the environment, and all business partners, such as customers and suppliers."

Personal Relationships in Leadership

Ana-Maria Velica: "I faced a situation involving reporting a case of sexual harassment."

As a leader, the weight of decision-making often rests heavily on your shoulders, especially when the choices you face challenge your core values.Ana-Maria Velica recalls that she "faced a situation involving reporting a case of sexual harassment. The decision to speak out was difficult because the victim feared retaliatory measures if disclosed, as well as feeling scared."Green Apples’ Founder remembers: "My task was to deliver an executive summary to my client, which included a project component and a leadership component. I never imagined being in possession of such information, like a sexual harassment case. My core values are integrity and courage, so when I questioned myself: Should I report it or not? The answer was rooted in my values. Irrespective of whether she would speak up or not, I chose to do what was right, even though it was a very difficult situation."

The fine line between privacy and accountability

In leadership, perception matters just as much as intention. Even if a relationship is respectful and mutually agreed upon, the optics can create confusion or a sense of unfairness within the wider team, especially when one person reports to the other.

“We spend a large part of our lives at work and it’s inevitable that romantic relationships can happen, however, when these occur…”

 Vlad Gradinariu

From an operational perspective, what are your views on having romantic partners in top-level management roles—or when one partner is in a leadership role and the other is in the same team in a non-leadership role? We asked the Green Apples Operations Director.Vlad Gradinariu: “I’m completely against it due to the conflict of interest it can present, especially within the same departments and leadership roles, with the caveat for small enterprises and family-ran businesses, for obvious reasons. We spend a large part of our lives at work, and it’s inevitable that romantic relationships can happen; however, when these occur, the business, in conjunction with the employees, must resolve such conflicts by any means necessary.”

Ana-Maria Velica: “I believe that only unbiased relationships in business can foster sustainable growth and ethical decisions."

Romantic partners or married couples in leadership teams?Simply answered, states Ana-Maria, "they are called conflicts of interest." However, she adds, "there are situations — such as many startups and family businesses — where the leading roles are shared among married or unmarried partners. For small family-owned businesses, this may be acceptable. But for small and medium-sized enterprises (SMEs), having a conflict of interest policy is a crucial part of a company's ethics and business conduct. There is a policy and regulatory aspect, as well as a leadership component: companies must clearly disclose conflicts of interest with integrity and report any conflicts that arise. I believe that only unbiased relationships in business can foster sustainable growth and ethical decisions."In the end, ethical leadership is about putting the organisation before the ego. It’s about choosing what’s right, not what’s easy."Yes, always do what is right", says Ana-Maria. "Walk alone in silence if needed, but speak out because your voice matters. And if in doubt, ask yourself or your mentor why leading ethically is important. And if needed, walk away if you feel a conflict inside your heart. Your moral compass, your values, must always be aligned with your actions."Summing up ethical leadership, Vlad Gradinariu concludes: "Do the right thing, treat people with respect and make choices you can stand by and make you proud of yourself."

This article was first published in Green Apples® Tips Newsletter, in July 2025.  Author: Corina Stoicescu, Strategic Communications Partner, Seasoned Journalist; LinkedIn profile: linkedin.com/in/corinastoicescu

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